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About Us

B-UP. Body Knowledge Protein Bars.

This is not our first trip to gym. 

Our Yup Brands team brings over four decades of nutritional product experience to the training table. And we’ve put everything we know about good nutrition into creating a Body Knowledge Protein Bar with just the right amount of the body friendly ingredients to help you succeed.  

B-Up and B-Jammin’ Protein Bars are uniquely formulated to deliver great taste and great results by working in harmony with your body and your taste buds.

Holy macros!
If eating a protein bar is your idea of a religious experience, you might want to rethink your value system. However, we freely admit to being religiously fanatical about the ingredients we use in every B-Up and B-Jammin’ formula. 

Why is that? Because your body knows when you’re treating it right, and it reacts positively to help you perform at your highest levels.

Your body also knows when you’re trying to fool it, and it reacts in a range of negative ways. When you eat a super sweet protein bar that’s loaded with hidden levels of sugar, your body lets you know you’ve been busted by serving up that lingering chemical aftertaste, bloating, or even explosive diarrhea. Ouch! Not exactly the way you planned on getting a little exercise, right?  

B-UP front with it.
We’re all about honest macros and honest value. 

We don’t play tricks on our labels and we never will. And we don’t rely on phantom chemistry and legal loopholes to hide our true sugar content.

We believe in FULL SUGAR DISCLOSURE

The surest way to stay true to your low carb diet goals, is to keep your insulin levels from spiking. To avoid insulin spiking, you need Full Sugar Disclosure about the sugar and sugar alcohol ingredients in your protein bar.

Unfortunately, we sometimes seem to be the only brand that’s telling you the absolute truth about the true sugar levels in our bars. 

THE SUGAR GAMERS AREN’T LYING TO YOU,
THEY’RE JUST NOT TELLING YOU ENOUGH.

B-Up’s Full Sugar Disclosure gives you the knowledge you need to make the smartest protein bar buying decision. We’re not going to break into a full-on chemistry lecture here, but you need to know that all protein bars utilize sugar to create the sweet flavor your taste buds crave. All brands, including us, also augment their sweetness profiles by utilizing Sugar Alcohols, but you need to know that All Sugar Alcohols Are Not The Same.

We use a natural sugar alcohol called Xylitol, because it provides a pleasant sugar taste.

Some candy-sweet protein bars use a natural sugar alcohol called Maltitol. Generally speaking, it takes nearly three times more Maltitol than Xylitol to reach desired sweetness levels. That means a super sweet, Maltitol based bar claiming to only contain one gram of sugar, is actually hitting your body like three to four additional grams of sugar!

In other words, if it looks like a candy bar and tastes like a candy bar, you’re on the verge of undoing all of that hard work you’ve been putting in to stay fit.

Make the body knowledge choice.
This really isn’t all that tricky, but it does mean it’s time to start reading labels again. Yeah, we know that’s not anyone’s favorite thing to do, but it’s whole lot easier than the crunches and squats and other things you do to reach your goals.

Just compare the Full Sugar Disclosure of B-Up and B-Jammin’ protein bars to other popular brands. We’re pretty sure you’ll like what you see, what you taste, and the results you’ll achieve.

NOURISH YOUR UNLIMITED POTENTIAL

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